Arena of Valor

About the Game

Arena of Valor is multiplayer online battle arena game designed for mobile device. Players will be formed into two even teams-RED&BLUE, whoever destroy the base of the opposing side first gets victory. In order to destroy enemy`s base, players have to manage the hero they selected, fight against the opponents, take down all the Defense Towers in at least one of the three paths. Classic 5V5 mode is the most popular one in Arena of Valor, through which you can show your excellent skill as well as explore the strategies with your team.

For Arena of Valor, I worked with two University of Arizona professors who were tasked with relations with Tencent. My job was to analyze the differences between the Chinese and American game economies and suggest the possible routes for successful localization of the game to the US. Utilizing both research and analytics, I found some of the points that needed to be addressed when localizing. This report was published in an academic journal relating to the entire Chinese game ecosystem.