Business and Marketing Planning – With my start-up experience, building and carrying out comprehensive business plans for your studio, or marketing plans for your game can be completed in timely manor. I will work collaboratively with developers to build out a list of actionable items to accomplish. Marketing and business plans may consist of many of the items below based upon the needs of the developer.
Target Audience and Persona Formation – A game cannot succeed with a successful audience to play them. Because of this, I take a deep dive into the comparable games in the industry, and find trends, while combining that research with person to person interviews from fans of similar games. This allows me to find your target audience and form a persona and marketing plan.
Quality Assurance and Game Testing – All games need to be tested before they launch, and sometimes as a developer, you just don’t have enough time. Allow me to assist in bug fixes. Helping find bugs in the game is one my specialties, as well as being familiar with certain quality assurance checks.
Influencer Outreach – Conduct searches on and build targeted lists for Youtube, Twitter, Twitch, Google, etc. to reach out to people that can cover your game. I focus most on those individuals and outlets that are more inclined to have a real interest in the game we’re working on, as it is more likely to convert into sales.
Market Related Analysis – Market-related analysis on the game itself and its public-facing pages/assets. This will be completed through a use of comparable and competitive research and analysis to ensure that the best methods are utilized for your game.
Consultation and Assistance – If you only wish to see a general direction your game should go, rather then directly hiring my services, you may hire me for some general consulting about anything from a business plan, completing a pitch deck for publishers, monetization strategies and more! Anything listed in my services may be completed from a consultation standpoint.
Creating Pitch Decks – Sometimes, your goal is to get your game published or to win various awards, and you need help pitching your game and creating a slideshow to show off your game. Coming off as a founder of an award winning start-up, I have the necessary resources and expertise to help guide you though the process.
App Store Optimization/Search Engine Optimization – Utilizing programs such as SimilarWeb, AppAnnie, and AppRadar, I will find the necessary keywords and tags needed to raise your rankings through the directories your game is listed on.
Social Account Consultation – Social account consultation on networks such as Facebook, Twitter, Reddit, and Discord. Social Media consultation consists of a social media plan I create for you, around which we can create a fixed number of posts for you to post on your social media accounts, scheduled out for your convince.
Building Community Awareness – Experience collaborating on building community awareness around newsletters, public Alpha and Beta testing, your Discord and other social medias, and other events.
Crowdfunding Assistance – Help build awareness around a Kickstarter campaign through influencer outreach, community, and social media management.
Press Relations – Through my dedicated list of hundreds of news organizations and reviewers, I can draft a press release and send out any new information wanting to be shared to news outlets.
Analytics – I am a big fan of utilizing all the data you have for your game at your fingertips. Data can show specific pain points in game design, or how effective a marketing strategy is. With my knowledge of SQL and Tableau, I will be able to comb through the data, and provide you with a meaningful conclusion to query you may have about your game.
Austin Easler Game Marketing 