Resume

ZAP Parking Corporation

Co-Founder/Head Of Finance

Oct 2018 – Present

Tucson, Arizona Area

I am the Co-founder of Zap Parking Inc. and am currently the head of finance. The goal of Zap is to allow users to pay for parking in an easier way than currently available. We have won various awards and have been featured in various publications for Zap, including Perkins and Coie $10,000 Grand Prize, and being featured in International Parking and Mobility Institute’s monthly magazine.

  • Winner of the $10,000 grand prize (sponsored by Perkins & Coie) at McGuire New Venture
    Development Competition while competing with 26 other teams
  • Co-founded and launched parking startup that significantly improves inconveniences caused by current parking payment systems by 95%
  • Conducted 250+ B2C and B2B interviews determining validation using Lean Startup approach
    Lead financial decisions in the company such as financial planning and budgeting, as well as analyzing the financial strengths and weaknesses of the company
  • Make strategic decisions about fundraising, persona identification, and MVP development through analytics and research and continue to implement practices that ensure effective scalability
https://techparks.arizona.edu/university-arizona-student-entrepreneurs-compete-multi-faceted-business-support
Zapparking.com

Freelance Game Marketing

Jul 2020 – Present

Irvine, California, United States

I manage the marketing and general business of indie game studios as well as help community management. My goal is to assist indie studios achieve their games potential by getting the most out of the audience.

  • Increased user acquisition in mobile game by 97% from A/B testing and App Store Optimization
  • Partner with paid media to develop multichannel campaign strategy involving websites and influencers
  • Conducted primary market and audience research of games for Android, iOS, and PC
  • Lead marketing campaign and coordinated the asset management

Elo Hell Esports

Jul 2020 – Present

  • Locate new business opportunities in the market by using my knowledge of the esports space and multiple titles.
  • Lead generation; used my sophisticated understanding of social media and various online technologies, to identify key prospects.
  • Establish Contact with clients and serve as a representative of Elo Hell Esports

Researcher/Data Analyst

University of Arizona/Tencent Holdings Limited

Oct 2017 – Aug 2018

Tucson, Arizona Area

Worked in with Tencent Holdings Limited to create a proposal regarding the localization of there latest game to western markets. Analyze competitors, sales figures and industry trends for Tencent Holdings Ltd. to determine the optimal procedure of localizing product in a 30+ page report. Led the research process and writing of business analytics for business proposal plan

  • Analyzed competitor data to determine best practices for localization of product in a report
  • Collaborated with professionals within gaming industry for management consulting proposal with Tencent
  • Measured the success of features based on 5 years of company research and recommend optimized route

    Marketing/Tech Intern

    Eller Executive Education

    Mar 2018 – Jun 2018

    Tucson, Arizona Area

    For over a decade, the Eller College of Management has hosted the very successful TechDivas and DigiDudes Summer Technology Program. The skills gained from this internship involve: hands-on experience and responsibilities in maintaining technology, planning, program development, curriculum development, marketing, mentorship, and training

    • Drive the implementation of new innovations to increase engagement by 100%
    • Directed planning of primary functions of camp using project management methodologies
    • Integrated channel marketing campaigns and channels across Tucson utilizing 3+ years of previous data
    • Presented to students on how to learn new technology such as Python for 40+ hours