Category Archives: Uncategorized

This blog post will be short and sweet, but I wanted to include a small portion about game research. Making a game is tough work. From the beginning of the idea, to launch the day of the game to the post-launch material, the whole process may take up to 3 years, and that’s the lowerContinue reading “Market Research and Video Games”

During Blizzcon 2018, Blizzard announced a new mobile game: Diablo Immortal, that did not go over well with fans in the audience and online. There is a myriad of reasons as to why it didn’t go over well, all of which can be represented by knowing your audience. Firstly, is the announcement itself. Gamers haveContinue reading “Damage Control and Diablo Immortal”

With a single tweet, Rockstar (owned by Take-Two Interactive) had captured the gaming worlds attention. This tweet from 2016, which got over 100,000 retweets, only suggested the notion of a new Red Dead Redemption game with the use of the color scheme over the logo. The most fascinating part isn’t what is told, but rather whatContinue reading “Short Form Content and Gaming”

In today’s day and age, video games are becoming much more mainstream and widely discussed topic. This is evident at the increasing sales of the industry, and more and more people getting into different games. When these games are released, they are often accompanied by millions of dollars of marketing to ensure that we asContinue reading “Word of Mouth Marketing and Reddit”

This post was brought about the recent announcement of Tekken 7 hitting the milestone of 3 million sales. Fighting games have always been about being competitive in nature, because of this as well as the grassroots esports scene, it makes it very hard to get into fighting games from a casual perspective. With games asContinue reading “Fighting Games; Marketing for a Casual Audience: Smash Bros.”